Filed under: Uncategorized | Tags: business, business continuity, business continuity software, business disaster, Continuity of Operations, david letterman, disaster preparation, disaster recovery, disaster recovery software, image trouble, KingsBridge Disaster Recovery, Phoenix software, tiger woods
During our Disaster Recovery classes, we always tell the clients that the media, with the unlimited airtime to fill, will create the news if you don’t give it to them. So, for all our clients, we work with them to build a set of press releases and strongly encourage their management to go to media training to learn the basics of dealing with the media. If you are in a highly visible position, even having a media firm do your press releases and media relations is absolutely critical.
If you don’t believe me, look at one very costly example going on right now… Can you guess it? In two words “Tiger Woods transgressions”. Ok… you got me… that’s three words, but anytime anyone says “Tiger” I always think of Woods first and the animal second.
How does the predicament Tiger finds himself in right now have anything to do with your company?
First, what does he have to sell? His image. What do you have to sell? Your product or your image… Your image is extremely critical when it comes to attracting new customers or keeping existing ones. How would it look if your company were suffering the same scrutiny that Tiger is under right now? Could your business survive the intensive digging by groups that are trying to create news, even if it isn’t there?
What could Tiger have done differently?
Make a serious statement, not something ambiguous on your website. Face the music! Pay the piper! David Letterman had the same “transgressions – caught on film!” and he hasn’t suffered the same trouble Tiger has , if you don’t believe me, check out what the Wall Street Journal has to say! The hardest part to take in this entire news blitz on Tiger… Currently, there is no hard proof! There is a lot of conjecture and speculation, but to date, there is no smoking gun. To make matters worse, now ESPN reports the police believe he was driving under the influence! Again, no proof, just people trying to get their 15 minutes of fame…
I guarantee there will be someone who stands in a golf store this year and buys Callaway (endorsed by Phil Mickelson who’s wife is fighting cancer) golf balls instead of Nike (endorsed by Tiger Woods.. enough said). Please make sure when someone is trying to decide if they should buy your product, they aren’t swayed by bad press and make the wrong decision. Have your recovery plan up to date with press releases and media statements ready to go! The camera lights are bright and unforgiving!
KingsBridge is a Disaster Recovery and Business Continuity company specializing in Software, Seminars and Consulting. If you are looking for a Microsoft Office integrated recovery planning tool, Phoenix is not only an excellent tool, but the only completely integrated planning tool. Our seminars (online and in-house) are some of the longest running seminars in the recovery business. KingsBridge uses turn-key consulting for those who need the plan done, right the first time. For more information about KingsBridge, checkoutwww.disasterrecovery.com
Filed under: Uncategorized | Tags: business, business continuity, business continuity software, business disaster, business impact analysis, Continuity of Operations, disaster preparation, KingsBridge Disaster Recovery, Phoenix online, Phoenix software, Saas, software, swine flu education
In addition to an online Threat Risk and Business Impact Analysis tool, we are working on a repository for your Phoenix generated plans online!! Side Note: We have been asked for a hosted planning tool for several years, but due to technical restrictions with the internet and Microsoft, we aren’t able to integrate Microsoft Office with an online tool. To date, our customers (you) have told us they would rather have the ability to edit in Microsoft Word, than have a hosted solution. But we have also been asked to make the plans available online (once they are completed) and we have responded. Currently this feature is in Beta, if you would like to have an input on how it works, please let us know and we’ll be in touch. We are very excited about this new feature as it will make accessing your plan anywhere that much easier and faster.
Filed under: Uncategorized | Tags: bia, business continuity software, business impact analysis, Continuity of Operations, COOP, disaster preparation, disaster recovery, disaster recovery software, KingsBridge Disaster Recovery
As we hinted in the previous newsletters we released Phoenix BIA October 1st, allowing you (and your team) to complete your Threat Risk Analysis (TRA) and Business Impact Analysis (BIA) with the same ease as Phoenix. While Phoenix is a server-client based tool, the PhoenixBIA will be Software as a Service (SaaS), allowing you the easiest platform to get your team to determine what are their biggest impact to their business unit. In addition to following the “Planning Made Simple” mantra used for our other Phoenix products, PhoenixBIA will create both; A) a report of your TRA and BIA for use with your team or executive and B) PhoenixBIA will also create a native Phoenix 2009 .PHX file. This is the same format used by Phoenix 2009 to create the fastest, easiest Disaster Recovery or Business Continuity plans on the market. This allows you to start your planning process with a single click, you don’t have to re-enter or import your resulting BIA into your Recovery Plans!. If you haven’t been contacted by us regarding your login, please email us and we’ll get you your codes (Phoenix BIA is free for anyone who is current with their Phoenix maintenance)!
